Bold Fashion for Every Moment
CLIENT
Sarah Collins
PROJECT
Sophia Rivera
DATE
Jun 6, 2025
LOCATION
Santa Monica, California
Project Description:
Build a premium eCommerce website and cohesive digital brand identity for KnitKnot — a modern clothing label focused on limited collections of high-quality, sustainable fashion for young women and men.
The goal was to capture the brand’s values of simplicity, versatility, and timeless style through an engaging online experience.
Challenges:
Position KnitKnot in a highly competitive fashion eCommerce space with a clear brand voice.
Create a seamless online shopping experience with a minimal product range that felt curated and premium.
Communicate the sustainable, handmade nature of products in a modern way without overwhelming the user.
Balance visual storytelling with performance (fast load times, mobile optimization).
Our Approach:
Conducted in-depth brand positioning and visual research to define KnitKnot’s online tone.
Designed a clean, elegant website that mirrors the brand’s minimalist aesthetic.
Focused on intentional storytelling, highlighting the handmade, sustainable process of each product.
Implemented high-performance eCommerce features to optimize conversion — intuitive navigation, quick add-to-cart, and mobile-first UX.
Integrated lifestyle photography and subtle animations to bring products to life on screen.
Key Features:
Simple yet striking homepage highlighting the limited product range
Engaging product detail pages with lifestyle imagery & care info
Engaging product detail pages with lifestyle imagery & care info
Fast, frictionless checkout flow optimized for mobile
SEO-optimized blog and content pages for storytelling and organic growth
Result:
Successfully launched KnitKnot’s online store with a strong, cohesive brand presence.
Delivered a shopping experience that resonates with fashion-forward, eco-conscious consumers.
Achieved excellent site performance metrics.
Built a flexible digital foundation for KnitKnot to scale its product collections and brand collaborations in the future.
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"The seamless online store has helped us connect with a much wider audience."
Elena Marquez
Creative Director
