Showcasing impactful digital projects.
CLIENT
Bloom & Petal Co.
PROJECT
Sophia Rivera
DATE
Aug 18, 2025
LOCATION
Santa Monica, California
3 Low-Cost Campaigns You Must Run to Win BFCM
Black Friday and Cyber Monday are often compared to the Super Bowl of ecommerce. Brands big and small fight for attention, but not everyone has the luxury of pouring thousands into advertising. The truth is, you don’t need a massive budget to make an impact. A few smart, low-cost campaigns can give you results that rival big-budget competitors.
One of the most effective strategies is what I like to call the “Inbox Party.” Instead of sending a single email announcement, you build anticipation with a series of short, engaging countdown messages. A few days before the big weekend, you might tease your audience with hints of something exciting coming. The day before, you tell them to get ready because the deals go live at midnight. On the big day, you deliver the VIP link that takes them straight to the offers. This approach costs nothing extra, but it keeps your brand top of mind in the busiest inbox season of the year.
Another powerful idea is to let your customers do the marketing for you. User-generated content works like magic during BFCM. Encourage buyers to share photos or videos of themselves using your product with a special hashtag. Reward them with a discount, a giveaway, or simply a chance to be featured on your page. This not only builds community but also creates authentic content that future customers can relate to.
And finally, don’t forget about retargeting. While it might sound like a pricey strategy, it can actually be one of the most affordable ways to bring shoppers back. Instead of chasing new audiences, you’re reaching people who already know your brand and have shown interest. A simple Instagram ad that says, “Still thinking about this?” can be the nudge they need to complete their purchase.
Postcard Marketing: The Definitive Guide to High ROI
In a world dominated by emails, social media, and endless digital ads, there’s something refreshingly different about receiving a postcard. It feels personal, tangible, and human—qualities that many digital campaigns struggle to deliver. That’s why postcard marketing is making a comeback, and it’s proving to deliver a surprisingly high ROI for ecommerce businesses.
The power of a postcard lies in its ability to cut through the noise. An email can disappear into spam or get buried under dozens of promotions, but a postcard lands right in your customer’s hands. The trick is to keep the message simple, bold, and memorable. Instead of cluttering it with too much information, focus on one clear message. A friendly greeting, a limited-time discount, or even a personalized note can make the recipient stop, smile, and pay attention.
Timing also plays a huge role in success. Some of the best results come from postcards triggered by customer behavior. Imagine a shopper who abandoned their cart receiving a postcard a few days later with a picture of the very product they left behind. Or a customer who made their first purchase being surprised with a postcard thanking them for joining the family. These small, thoughtful touches build stronger connections than another generic ad ever could.
The Ultimate Guide to Thank You Notes for Ecommerce
It’s easy to get caught up in the race for new customers, but sometimes the smallest gestures are what turn first-time buyers into lifelong fans. A thank you note is one of the most powerful tools an ecommerce brand can use, yet it’s often overlooked.
The beauty of a thank you note is in its simplicity. Whether it’s handwritten, printed on a small card inside a package, or sent as a thoughtful follow-up email, the act of showing gratitude leaves an impression that lasts far longer than the product itself. Imagine opening a package and finding not just the item you ordered, but a card that says, “We’re so grateful you chose us. This order was packed with care, and we hope it makes your day brighter.” That small touch can make your brand unforgettable.
It’s not about crafting the perfect script; it’s about sincerity. Use the customer’s name if you can, thank them genuinely, and, if possible, add a personal touch that reflects your brand’s personality. Some businesses like to include a small discount for a future purchase, while others simply focus on the emotional connection. Either way, the message is clear: you matter to us.
The ripple effect of gratitude goes far beyond a single sale. Customers who feel appreciated are more likely to return, leave reviews, and share their experience with friends. A heartfelt thank you note can quietly become your strongest marketing strategy.
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Customers may forget the product, but they’ll always remember how you made them feel.
Rachel Kim
Customer Consultant
