Mudra Wellness

Find your way to wellness

CLIENT

Sophia Rivera

PROJECT

Sophia Rivera

DATE

Jun 11, 2025

LOCATION

California, USA

Project Description:

We partnered with Mudra Wellness—a boutique wellness brand offering handcrafted aromatherapy blends and mindfulness tools—to create an eCommerce experience that mirrors the tranquility of their products. The goal was to translate their "slow wellness" philosophy into a digital space that educates, inspires, and converts.

Challenges:

Clutter-free serenity – Compete with loud wellness brands while maintaining a calming aesthetic.
Educate skeptics – Explain the benefits of niche products (e.g., crystal-infused oils) without esoteric jargon.
Sensory limitations online – Convey scent, texture, and ritual without physical interaction.
Subscription focus – Drive recurring revenue for their "Monthly Mindfulness Kits."

Our Approach:

Zen Mode Navigation – Ample white space, soft scroll, and muted earth tones.
Ritual-Centric Product Pages – Video demos showing products in daily routines (e.g., "5 AM Meditation Unboxing").
Scent Profiler Quiz – AI tool recommending blends based on mood/stress levels.
Seamless Subscriptions – "Skip a Month" flexibility and ritual-tracking dashboard.

Key Features:

Digital Wellness Journal – Integrated with purchase history for personalized prompts.
Ambient Sound Player – Curated playlists auto-play on product pages.
Unboxing Preview – 3D rotation of subscription kits with layered scent notes.
Impact Tracker – Shows trees planted per purchase via their NGO partnership.

Results:

120% increase in subscription signups
4.8/5 average rating from 1K+ post-launch reviews
45% of revenue now from recurring memberships

Why It Works:

Mudra’s digital presence isn’t just a store—it’s the first step in a mindfulness practice, blending commerce with intentionality.

Wellness-Specific Enhancements:

Testimonial Highlights – Quotes tied to specific rituals (e.g., "This oil changed my nighttime routine").
Practitioner Collaborations – Guest blog posts from yoga/meditation teachers.
Ethical Sourcing Page – Farm-to-bottle transparency with supplier photos.