99Studio

Digitizing dreams with style and precision

CLIENT

Elena Ruiz

PROJECT

Sophia Rivera

DATE

Jun 19, 2025

LOCATION

Brooklyn, New York

Project Description:

We partnered with Elena Ruiz, founder of 99Studio—a Brooklyn-based design studio known for its bold, handcrafted home decor—to create an eCommerce experience as distinctive as their ceramics, art prints, and textiles. The goal? Merge gallery-worthy aesthetics with razor-sharp functionality to appeal to their design-savvy audience.

Challenges:

Stand out in a saturated market – Compete with giants while preserving 99Studio's artisanal charm
Showcase craftsmanship digitally – Make tactile materials (like hand-glazed ceramics) feel tangible online
Convert Instagram traffic – 70% of visitors arrive via mobile; needed seamless phone-to-cart flow

Our Approach:

Gallery-style layouts – Letting products shine as art pieces, with swipeable detail shots.
"Meet the Maker" sections – Interviews with 99Studio’s designers to humanize the brand.
Smart performance tweaks – Compressed animations, lazy loading, and a 2-step checkout.
Bold but functional UI – Moody color palettes balanced with clean typography for readability.

Key Features:

Dynamic filtering (by color, material, artist)
360° product spins for textured items like ceramics
Integrated look books for styling inspiration
Carbon-neutral shipping badge to highlight sustainability

Results:

30% higher conversion rate post-launch
2.1M organic reach in 6 months via SEO-optimized journal
40% less cart abandonment with streamlined checkout

Why It Works:

99Studio’s site now feels like walking into their flagship studio—full of discovery, yet effortless to navigate. A testament to how digital design can elevate physical craftsmanship.